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accessibility blog

When graphs have no scale

Plenty of more intelligent folks than I have blogged about this topic many times (Forbes, Contrast, etc.) but it doesn’t make the topic of misleading data visualisation any less relevant. Putting aside Fox News, Microsoft and every local newspaper you ever have lain your eyes upon for a moment, 7-eleven.com (an American convenience store/corner shop type affair) have an election related subsite called “7-election” where they’re running some form of poll based on the in-store actions of their customers to gauge support for the two main candidates in the 2012 Presidential Election.The mini-site doesn’t explain how they’re determining results but the red and blue cups might be a clue.